Low Cost Advertising
As a business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’ website in an online directory. Online business directories are inexpensive to join and they offer a lot of exposure for the price. You are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spot.
You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online business directories help you to look like a professional business. When an online consumer sees your business listing in an online directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, online business directories are mostly legitimate websites. Online consumers are more likely to trust what they see on online business directories.
Increased Brand Recognition and Customer Interaction
When an online viewer locates your company though an online directory, they are more likely to remember your business’s name and directly interact with it. Online business directories can help your business stand out to customers as well. Overall, listing your small business in an online directory will help you to create a more comprehensive and effective online presence.
When more people are able to find your business it increases the chances that they will visit your company. When people visit your company they are more likely to purchase your goods or services. This means that online business directories can help you increase your revenue stream. Online business directories are good for your bottom line.
According to a study performed by Burke University, 8 out of 10 people will use a print or online directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your company in an online directory.